World Vision

A campaign for the charity World Vision, the aim being to remind companies within the financial district of London that it is still of the utmost importance to contribute money even with the prospect of a recession looming.
The campaign adopted a simple approach of showing three minutes in a business mans life and three minutes in a third world farmers life. This was communicated by providing a sympathetic tone to the problems of the business man with a scratch card that, when scratched away revealed another, much worse problem, that of a third world farmer.
The visual style was chosen to take on the look of a financial newspaper that would be handed to the major executives of the companies it was aimed at initially appearing to be statistics on the economy but with statistics on the third world integrated.

Posted by Robert Moxon on 2009-01-18 19:09:24